When to Say When: Effects of Supply on Usage
- 1 December 1993
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 20 (3) , 467-477
- https://doi.org/10.1086/209362
Abstract
A series of experiments manipulated product supply to investigate the effects on product usage. Subjects were presented with containers filled with vKeywords
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