Sale and value of radio stations

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Abstract
Appraisal of a broadcasting station for the purpose of sale is an activity involving considerable risk and even more guesswork. It is very hard to determine value, particularly when the purchase price is determined more by intangible assets and prospects than real property, and a cursory examination of the public record of the purchase price yields insufficient information about these prospects, assets and attributes. Most of the important information desirable is available, however, in the public records of the Federal Communications Commission, on file in Washington. Obtaining the desired information from these records requires considerable effort, from first finding out just what is available and then performing the time‐consuming task of abstracting from the records. In this activity, knowledge of FCC procedures is a valuable asset. In the report that follows, data were gathered by Dr. Walter B. Emery, former FCC staff member and presently Professor in the Television and Radio Department of Michigan State University, while spending much of the summer of 1960 at the FCC under a research grant from Michigan State University. The correlational analyses and composition of the report were conducted by Dr. Paul J. Deutschmann, Director of the Communications Research Center at Michigan State University.

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