GLOBAL SUPERMARKETS
- 1 May 2000
- journal article
- trend
- Published by Wolters Kluwer Health in Nutrition Today
- Vol. 35 (3) , 76-83
- https://doi.org/10.1097/00017285-200005000-00001
Abstract
Today, global supermarkets are a growing reality. This is the result of an international marketing drive by a select group of retailers, which includes Wal-Mart, Royal Ahold, Metro, and Carrefour, to globalize food retailing. Their goal is to retail an ever-larger share of the world's consumer food purchases: a world market that reached an estimated $2.7 trillion by the mid-1990s.Keywords
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