Gender stereotyping in medical advertising: Much ado about something?

This publication has 19 references indexed in Scilit:

• XXI ISME International Conference 18-23 July 1994 Tampa, Florida, USA
  International Journal of Music Education, 1992
• Sex Differences in the Management of Coronary Artery Disease
  New England Journal of Medicine, 1991
• Differences in the Use of Procedures between Women and Men Hospitalized for Coronary Heart Disease
  New England Journal of Medicine, 1991
• Beyond Reproduction
  Journal of Obstetric, Gynecologic & Neonatal Nursing, 1991
• Marketing ‘mind mechanics’: Decoding antidepressant drug advertisements
  Social Science & Medicine, 1986
• Perceptions of a Housespouse: The Effects of Sex, Economic Productivity, and Subject Background Variables
  Psychology of Women Quarterly, 1985
• Prescription drug advertising: Trends and implications
  Social Science & Medicine, 1985
• Physician Treatment of Men and Women Patients
  Medical Care, 1981
• Information contained in drug advertisements.
  BMJ, 1975
• A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements
  Journal of Marketing Research, 1971