The Influence of External Constraints on Brand Choice: The Lone-Alternative Effect
- 1 June 1991
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 18 (1) , 119-127
- https://doi.org/10.1086/209246
Abstract
In an earlier Journal of Consumer Research article, Kahn, Moore, and Glazer examined the phenomenon of constrained choice in experimental settings anKeywords
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