Affect, Reason, and Persuasion Advertising Strategies That Predict Affective and Analytic-Cognitive Responses
- 1 March 1995
- journal article
- Published by Oxford University Press (OUP) in Human Communication Research
- Vol. 21 (3) , 422-441
- https://doi.org/10.1111/j.1468-2958.1995.tb00353.x
Abstract
No abstract availableKeywords
This publication has 12 references indexed in Scilit:
- Executional Factors and Advertising Effectiveness: A ReplicationJournal of Advertising, 1989
- Assessing the Role of Emotions as Mediators of Consumer Responses to AdvertisingJournal of Consumer Research, 1987
- Communication and PersuasionPublished by Springer Nature ,1986
- Measuring the Involvement ConstructJournal of Consumer Research, 1985
- Prime theory: An integrated view of motivation and emotion.Psychological Review, 1985
- The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning ApproachJournal of Marketing, 1982
- Lateral brain function, emotion, and conceptualization.Psychological Bulletin, 1981
- Heuristic versus systematic information processing and the use of source versus message cues in persuasion.Journal of Personality and Social Psychology, 1980
- A Triune Concept of the Brain and BehaviourPublished by University of Toronto Press Inc. (UTPress) ,1973
- A Model for Predictive Measurements of Advertising EffectivenessJournal of Marketing, 1961