The Role of Labeling Processes in Elderly Consumers' Responses to Age Segmentation Cues
- 1 March 1994
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 20 (4) , 503-519
- https://doi.org/10.1086/209366
Abstract
This investigation explores labeling processes underlying age segmentation cue effects on discount usage intentions. Depth interviews regarding partiKeywords
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