Models of Cooperative Group Decision-Making and Relative Influence: An Experimental Investigation of Family Purchase Decisions
- 1 June 1987
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 14 (1) , 1-13
- https://doi.org/10.1086/209088
Abstract
A conceptual framework is developed that provides a description of group decisionmaking processes in conflict situations. Selected implications of thKeywords
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