Halo Effects in Multiattribute Attitude Models: An Appraisal of Some Unresolved Issues
- 1 November 1976
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 13 (4) , 418
- https://doi.org/10.2307/3151033
Abstract
No abstract availableThis publication has 0 references indexed in Scilit: