Substitution in Use and the Role of Usage Context in Product Category Structures

1 August 1991

journal article
Published by JSTOR in Journal of Marketing Research

Vol. 28 (3) , 281
https://doi.org/10.2307/3172864

Abstract

The relationship between the substitution in use approach to product-market structure and cognitive accounts of product category structures is investigated in t...

Keywords

SUBSTITUTION
MARKET
STRUCTURES
USAGE CONTEXT
USE APPROACH
COGNITIVE ACCOUNTS
ROLE OF USAGE

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