High Priesthood, Low Priestcraft: The Role of Political Consultants
- 1 February 1990
- journal article
- research article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 24 (2) , 7-23
- https://doi.org/10.1108/03090569010145430
Abstract
The political consequences and effectiveness of the growth in political consultancy in the USA are surveyed. The marketing of electoral candidates creates moral ambiguities. A number of leading consultants are interviewed; their styles, principles, attitudes, values, political positions and methods are very varied.Keywords
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