STRUCTURE AND MEANING OF ORGANIZATIONAL VISION.

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Abstract
Chief executives in one national and three regional samples participated in a study of the content and structure of their organizational visions. Executives clustered in three groups distinguished by differing orientations to derived factors. Cluster membership was found to be related to the rapidity of firm change, the amount of control the executives exercised over firms, and other variables. Vision showed a multifaceted structure, with factors for vision formulation, implementation, and innovative realism being most prominent. No differences in vision were found with respect to region or firm size, but the responses of executives differed from those obtained in an earlier study of business school deans.

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