EFFECTS OF RESPONSE COST ON THE BEHAVIOR OF A MILLION PERSONS: CHARGING FOR DIRECTORY ASSISTANCE IN CINCINNATI1
- 1 March 1978
- journal article
- research article
- Published by Wiley in Journal of Applied Behavior Analysis
- Vol. 11 (1) , 47-51
- https://doi.org/10.1901/jaba.1978.11-47
Abstract
An interrupted time-series analysis of local directory-assistance calls in the Cincinnati area from 1962 to 1976 revealed a significant reduction in the daily frequency of calls after charges were introduced in 1974. No reductions occurred in the daily frequency of long-distance directory-assistance calls, which remained free. The results attest to the efficacy of response-cost procedures with large subject populations in the natural environment. The applicability of response-cost procedures to social and business problems is discussed.Keywords
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