Savings and Loans in New Submarkets: Search for Predictive Factors

• 1 May 1967
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 4  (2) , 163
• https://doi.org/10.2307/3149361

Abstract

Keywords

• NEW SUBMARKETS
• PREDICTIVE FACTORS
• SAVINGS AND LOANS
• SEARCH