PUBLIC OPINION AND CONFLICTS: A THEORY AND SYSTEM OF OPINION POLLS

Abstract
Some years ago, major French firms and institutions joined forces to develop the AGORAMETRIE system, which analyzes and follows up public opinion about controversial matters in French society. The system is based on annual comprehensive surveys of representative samples of the French population. We present here the theoretical basis of the system, and its application as a decoding tool to the analysis of specific social problems, by considering the following points: the modelling of public opinion through a constructivist approach; questionnaire design and interpretation of structural factors; evolution of public opinion, effects of date, age and generation; and the ‘grafting’ procedure and its application, illustrated by opinion about AIDS.

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