Marketing Planning: A Seven‐stage Process
- 1 July 1990
- journal article
- Published by Emerald Publishing in Marketing Intelligence & Planning
- Vol. 8 (7) , 21-28
- https://doi.org/10.1108/eum0000000001093
Abstract
A concise review is presented of the many books and articles which have been written on the subject of marketing planning. The aim is to provide the marketing practitioner with a simple, step‐by‐step guide – describing all the major processes, concepts, tools and techniques involved.Keywords
This publication has 1 reference indexed in Scilit:
- Planning for uncertaintyBusiness Horizons, 1987