Affect Intensity: An Individual Difference Response to Advertising Appeals
- 1 September 1995
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 22 (2) , 154-164
- https://doi.org/10.1086/209442
Abstract
The Affect Intensity Measurement (AIM) scale assesses the strength of the emotions with which individuals respond to an affect-laden stimulus. This sKeywords
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