Marketing by a Small Tour Operator in a Market Dominated by Big Operators

• 1 May 1985
• journal article
• Published by Emerald Publishing in European Journal of Marketing
• Vol. 19  (5) , 83-90
• https://doi.org/10.1108/eb027332

Abstract

Keywords

• MARKET DOMINATED
• SMALL TOUR OPERATOR
• BIG OPERATORS MARKETING
• DOMINATED BY BIG