Improving Women's Performance in Mixed-Sex Situations by Effort Attributions

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Abstract
Seventy-two males and 72 females in either mixed-sex, same-sex or alone situations were led to fail on an initial task. Prior to a second task, they were given either a neutral orientation or an ego-involving orientation emphasizing attributions to effort. Without the effort attribution, women in the mixed-sex situation had lower expectations than men, performed worse, rewarded themselves less and attributed their poor performance to a lack of ability more than men did. In the same-sex and alone situations, however, the women's expectations, performance and self-reward did not differ between the effort and neutral conditions, nor did their behaviors differ from the men's. The men's expectations, performance, and preference for task difficulty attributions were not affected by the experimental manipulations. These data demonstrated the benefit of “attribution therapy” for women working in the presence of men.

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