Increasing survey response rates Practical instructions from the total-design method
- 1 August 1995
- journal article
- Published by SAGE Publications in Cornell Hospitality Quarterly
- Vol. 36 (4) , 66-73
- https://doi.org/10.1016/0010-8804(95)91140-b
Abstract
Increasing surveys' response rates can substantially enhance the accuracy of interpreted findings. Here are proven, ready-to-use suggestions for encouraging survey returns while keeping costs in line with traditional survey techniques.Keywords
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