THE STRATEGIC ROLE OF INTERNATIONAL MARKETING
- 1 February 1986
- journal article
- review article
- Published by Emerald Publishing in Journal of Consumer Marketing
- Vol. 3 (2) , 17-21
- https://doi.org/10.1108/eb008159
Abstract
Given the opposing views expressed on this topic, I would like to summarize my position in two main points and then attempt to illustrate them.Keywords
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