Television as a medium of communication: Implications for how to regard the child viewer
- 1 September 1981
- journal article
- symposium
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 25 (4) , 365-372
- https://doi.org/10.1080/08838158109386460
Abstract
Children respond to television in toto, as a medium of communication. Three repesentational codes are involved: iconic, media‐specific, and generic, e.g., verbal language. Children actively process the codes and messages, by calling upon both generic and media‐specific knowledge.Keywords
This publication has 4 references indexed in Scilit:
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- Television Literacy for Young ChildrenJournal of Communication, 1980
- Preschoolers' retention of televised events: Is a picture worth a thousand words?Developmental Psychology, 1980
- Language in children's television commercials: A sociolinguistic perspectiveTheory Into Practice, 1979