AFFECTIVE MEANING SYSTEMS: A MULTIVARIATE APPROACH
- 1 July 1970
- journal article
- Published by Taylor & Francis in Multivariate Behavioral Research
- Vol. 5 (4) , 453-468
- https://doi.org/10.1207/s15327906mbr0504_4
Abstract
A three-mode factor analysis was applied to the semantic differential ratings by 100 subjects of 20 concepts on 76 bipolar adjeotival scales. Four scale factors, five concept factors, and two subject factors emerged f m the analysis. On the basis of the interrelationships among these three types of factors it was concluded that different types of subjwts tend to utilize the basic scalar dimensions of meaning in different ways when applying khese scales across concepts. Further, thris differential application of scale dimen- sions varied with the class of concept being rated.Keywords
This publication has 18 references indexed in Scilit:
- Some methodological issues in semantic differential research.Psychological Bulletin, 1969
- Attitude differentiation and evaluative scales of the semantic differential.Journal of Personality and Social Psychology, 1967
- On the bipolarity of semantic space.Psychological Monographs: General and Applied, 1965
- That's Not What I Said: A Reply to Derek FreemanAmerican Anthropologist, 1964
- A Control for Social Desirability in a Semantic DifferentialBritish Journal of Social and Clinical Psychology, 1964
- Studies on the generality of affective meaning systems.American Psychologist, 1962
- A comparison of semantic structures in American Southwest culture groups.The Journal of Abnormal and Social Psychology, 1960
- The cross-cultural generality of visual-verbal synesthetic tendenciesBehavioral Science, 1960
- The varimax criterion for analytic rotation in factor analysisPsychometrika, 1958
- A blind analysis of a case of multiple personality using the semantic differential.The Journal of Abnormal and Social Psychology, 1954