Thirty Seconds or Thirty Minutes: What Viewers Learn from Spot Advertisements and Candidate Debates
- 1 September 1990
- journal article
- Published by Oxford University Press (OUP) in Journal of Communication
- Vol. 40 (3) , 120-133
- https://doi.org/10.1111/j.1460-2466.1990.tb02274.x
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- An Information Campaign That Changed Community AttitudesJournalism Quarterly, 1970
- Mass Media Flow and Differential Growth in KnowledgePublic Opinion Quarterly, 1970