The Funding for HIV/AIDS: Implications for Strategic Development by Nonprofit Organizations
- 1 October 1996
- journal article
- research article
- Published by Taylor & Francis in Journal of Marketing Theory and Practice
- Vol. 4 (4) , 49-60
- https://doi.org/10.1080/10696679.1996.11501738
Abstract
The study investigates the nonprofit HIV/AIDS Service providers’ responses to changes in their past and future government funding environments. An analysis of the mail questionnaires received from 273 program administrators found the Cost Management and Revenue-Producing strategic dimensions were not statistically significant for either funding environment.However, the Imagery dimension was found to be influenced by past funding changes and the Revenue-Producing dimension influenced by changes in both past and future levels of funding. Specific strategies are identified as significant responses to the changes in government funding. Managerial implications are discussed and future research suggestions are offered.Keywords
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