Culture as text: The development of an organizational narrative

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Abstract
An organization's culture is captured and understood as text. The use of grounded theory serves as a basis for an interpretative narrative that provides researchers with a method for presenting the everyday dramas members find important in organizations. The story‐form captures scenic elements, action, and characters. The narrative presented here acts as a means of displaying the cultural dialectic, cultural strain, and cultural sub‐texts.

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