Taking the Mystery Out of Travel and Tourism Investment Decisions
- 1 October 1981
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 20 (2) , 24-28
- https://doi.org/10.1177/004728758102000204
Abstract
This article discusses investment decision making for the non-financial executive. Bases for realistic estimates of cash flows are presented, and the method of discounting these cash flows using interest rates is discussed. The aim is to allow the non-financial executive to ask informed questions about proposed investment projects.Keywords
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