WHEN IS BLACK BEAUTIFUL? COLOURED AND WHITE CHILDREN'S REACTIONS TO SKIN COLOUR

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Abstract
Summary. The purpose of the study was to explore the values London school children hold toward peers with dark as compared to light skin colour. Subjects were coloured and white children aged 10–11. Values were defined as choice or preference behaviour. Preference rankings were obtained using a set of pictures of a child in which all characteristics were held constant except skin colour and the presence or absence of a physical handicap.On the average boys and girls, coloured and white, preferred light to dark skin colour. A coloured child without a physical handicap was liked more than white children with physical handicaps. Various other results were obtained.

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