The acceptance/rejection of new products in the retail grocery industry: the influence of background elements
- 1 January 1999
- journal article
- research article
- Published by Taylor & Francis in The International Review of Retail, Distribution and Consumer Research
- Vol. 9 (2) , 187-202
- https://doi.org/10.1080/095939699342633
Abstract
The competition for shelf space in supermarkets continues to gain in intensity as the proliferation of 'new' products maintains its momentum. The acceptance/rejection by supermarkets of 'new' products is subject to a variety of processes and activities. This paper concentrates on the stage element, evaluation, of the constituent parts of 'product offer'. The findings suggest that three 'background elements'- decision involvement, experience of buyers and business philosophy- have significant influences on the importance of elements of 'product offer'. This suggests that would-be suppliers need to be cognizant of the varying influence of the contributing criteria within the 'product offer'.Keywords
This publication has 1 reference indexed in Scilit:
- Decision Criteria for New Product Acceptance and Success: The Role of Trade BuyersJournal of Marketing, 1993