License to Sin: The Liberating Role of Reporting Expectations
- 1 June 2007
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 34 (1) , 22-31
- https://doi.org/10.1086/513043
Abstract
This research examines the impact of asking intention questions about “vice behaviors,” or behaviors about which respondents simultaneously hold bothKeywords
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