Context Effects on Effort and Accuracy in Choice: An Enquiry into Adaptive Decision Making
- 1 March 1989
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 15 (4) , 411-421
- https://doi.org/10.1086/209181
Abstract
Previous research suggests that context variables may have strong effects on choice accuracy, but little is known about consumers' awareness of conteKeywords
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