Product Design and the Pricing Decision: A Sequential Approach
Open Access
- 1 January 1995
- journal article
- research article
- Published by SAGE Publications in Market Research Society Journal
- Vol. 37 (1) , 1-10
- https://doi.org/10.1177/147078539503700101
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Conjoint Analysis in Marketing: New Developments with Implications for Research and PracticeJournal of Marketing, 1990
- Conjoint Analysis in Marketing: New Developments with Implications for Research and PracticeJournal of Marketing, 1990