Reflections on the Information Overload Paradigm in Consumer Decision Making

• 1 March 1984
• journal article
• Published by Oxford University Press (OUP) in Journal of Consumer Research
• Vol. 10  (4) , 436-440
• https://doi.org/10.1086/208982

Abstract

Keywords

• DECISION MAKING
• JOURNAL
• MARCH
• MALHOTRA
• NARESH
• INFORMATION OVERLOAD PARADIGM
• REFLECTIONS