Evaluating the Life Cycle of a Product Warning
- 1 December 1984
- journal article
- Published by SAGE Publications in Evaluation Review
- Vol. 8 (6) , 801-822
- https://doi.org/10.1177/0193841x8400800603
Abstract
The effect of the saccharin warning label on sales of diet soft drinks was modeled with an autoregressive integrated moving average (A RIMA) process. Retail price trends and attendant publicity were modeled concurrently to separate these effects from those due to the warning. Results indicated that the label produced a small yet statistically significant reduction in sales, with an abrupt onset and, thus far, permanent duration. Reasons for the absence of decay effects, limitations of interpretability, and ideas for improving future evaluations of warning labels are discussed.Keywords
This publication has 4 references indexed in Scilit:
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