Innovative marketing — or selling seedcorn?
- 1 January 1985
- journal article
- Published by Institution of Engineering and Technology (IET) in Electronics & Power
- Vol. 31 (7) , 503-506
- https://doi.org/10.1049/ep.1985.0314
Abstract
There is potentially much to be gained by the marketing of a company's technology in parallel to the sales of products, and there are a number of examples readily available in British industry. But why has this practice not become more widespread and what are the dangers to the company's own products?Keywords
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