The Semiology of Cinematic Consumption: Symbolic Consumer Behavior in Out of Africa
- 1 December 1986
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 13 (3) , 374-381
- https://doi.org/10.1086/209076
Abstract
This article examines the portrayal of consumption experiences in a recent film that provides especially clear examples of the use of symbolic consumKeywords
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