Posters can prompt less active people to use the stairs

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Abstract
Interview data from two studies in a Birmingham shopping mall were combined. In each study, a two week baseline period was followed by exposure to a poster, for up to four weeks, which encouraged stair use. The poster was located at the point of choice between the escalators and stairs. Interviews were conducted at the top of the stairwell, between 11 00 am and 13 00 pm to include day and lunchtime shoppers, by a pool of five rotating interviewers (inter-interviewer reliability r=0.76).