A Cue-Theory of Consumption
- 1 February 2001
- journal article
- Published by Oxford University Press (OUP) in The Quarterly Journal of Economics
- Vol. 116 (1) , 81-119
- https://doi.org/10.1162/003355301556356
Abstract
Psychological experiments demonstrate that repeated pairings of a cue and a consumption good eventually create cue-based complementarities: the preseKeywords
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