Choice Based on Reasons: The Case of Attraction and Compromise Effects
- 1 September 1989
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 16 (2) , 158-174
- https://doi.org/10.1086/209205
Abstract
Building on previous research, this article proposes that choice behavior under preference uncertainty may be easier to explain by assuming that consKeywords
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