An Empirical Test of the Howard-Sheth Model of Buyer Behavior

• 1 November 1970
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 7  (4) , 427
• https://doi.org/10.2307/3149635

Abstract

Keywords

• SHETH MODEL
• HOWARD SHETH
• BUYER BEHAVIOR
• EMPIRICAL TEST
• MODEL OF BUYER