An Assessment of the Mall Intercept as a Data Collection Method
- 1 May 1985
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 22 (2) , 158
- https://doi.org/10.2307/3151361
Abstract
Recently the mall intercept method of data collection has emerged as one of the most popular methods among market researchers. Little progress has been made, ho...Keywords
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