Time-Oriented Advertising: A Content Analysis of United States Magazine Advertising, 1890-1988
- 1 October 1989
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 53 (4) , 76
- https://doi.org/10.2307/1251381
Abstract
Advertising appearing in Ladies' Home Journal reveals an increased emphasis on time-oriented concerns and product benefits. The study findings are consisten...This publication has 0 references indexed in Scilit: