Socioeconomic Product Risk and Patronage Preferences of Retail Shoppers
Open Access
- 1 July 1975
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 39 (3) , 42-47
- https://doi.org/10.1177/002224297503900308
Abstract
Product risk may be a key variable in patronage profile analysis.Keywords
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