The Two-Step Flow Theory: Cross-Cultural Implications
- 1 March 1970
- journal article
- Published by SAGE Publications in Journalism Quarterly
- Vol. 47 (1) , 109-117
- https://doi.org/10.1177/107769907004700115
Abstract
Assessing research on the 1940 Lazarsfeld, et al. hypothesis, the author finds little for explaining communication process, except in personal influence; advances propositions for testing it in developing countries.Keywords
This publication has 0 references indexed in Scilit: