Base rates and informational value in impression formation.
- 1 December 1973
- journal article
- Published by American Psychological Association (APA) in Journal of Personality and Social Psychology
- Vol. 28 (3) , 390-395
- https://doi.org/10.1037/h0035114
Abstract
Attempted to assess the relationship between the base rate of behavior known to be characteristic of another and the degree of the expected covariation between the known behavior and inferentially related predicted behavior (Exp I) and the expressed certainty of judgments about a specific other (Exp II). 101 male and 101 female undergraduates served as Ss. Behavior occurring infrequently in others was judged to covary with related behavior to a greater degree than was frequently occurring behavior. In addition, expressed certainty of judgments about a specific other based on low-base-rate known behavior was greater than that based on high-base-rate known behavior. Finally, judged covariation and judgmental certainty were greater with predicted behavior positively related to the known behavior than with behavior negatively related. (PsycINFO Database Record (c) 2016 APA, all rights reserved)Keywords
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