Sport Sponsorship: Evaluating the Sport and Brand Image Match
- 1 March 1999
- journal article
- research article
- Published by Emerald Publishing in International Journal of Sports Marketing and Sponsorship
- Vol. 1 (1) , 24-39
- https://doi.org/10.1108/ijsms-01-01-1999-b004
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- Dimensions of Brand PersonalityJournal of Marketing Research, 1997