A Programming Model of Consumer Choice among Multi-Attributed Brands

• 1 September 1977
• journal article
• Published by Oxford University Press (OUP) in Journal of Consumer Research
• Vol. 4  (2) , 111-118
• https://doi.org/10.1086/208686

Abstract

Keywords

• MODEL
• ASSIGNMENT
• PREFERENCE
• BASIC
• RANKINGS
• COMPENSATORY
• CONSUMER CHOICE
• INPUTS
• ILLUSTRATED
• MULTI ATTRIBUTED