An Investigation of Communication Skills Application and Effectiveness At the Entry Job Level

1 October 1974

journal article
Published by SAGE Publications in International Journal of Business Communication

Vol. 12 (1) , 24-29
https://doi.org/10.1177/002194367401200104

Abstract

This is a study of communication skills at the job-entry level in which business graduates need preparation. Analysis of the survey data reveals inconsistencies between employees' communication skills effectiveness and employers' expectations. The authors recommend educational changes to correct the discrepancies.

Keywords

COMMUNICATION SKILLS
SURVEY
JOB ENTRY
SKILLS EFFECTIVENESS
REVEALS INCONSISTENCIES
DATA REVEALS
AUTHORS RECOMMEND
JOB LEVEL
RECOMMEND EDUCATIONAL

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