Exploring the Implications of the Internet for Consumer Marketing

• 1 September 1997
• journal article
• Published by Springer Nature in Journal of the Academy of Marketing Science
• Vol. 25  (4) , 329-346
• https://doi.org/10.1177/0092070397254005

Abstract

Keywords

• CONSUMER MARKETING
• POTENTIAL IMPACT OF THE INTERNET
• STRUCTURE
• FUNCTIONS
• RETAILING
• CHANNELS