Retail positioning strategies for the 1980s

• 31 December 1982
• journal article
• Published by Elsevier in Business Horizons
• Vol. 25  (6) , 45-50
• https://doi.org/10.1016/0007-6813(82)90008-8

Abstract

Keywords

• RETAIL POSITIONING STRATEGIES
• POSITIONING STRATEGIES FOR THE 1980S